To mark the launch of three exciting new Smirnoff flavours, the brand tapped Black Belt Global to bring their “Choose Your Vibe” campaign to life — not just as a message, but as a fully immersive nightlife experience.

The goal was to connect with next-gen consumers in their element — in bars, clubs, and high-energy social spaces — through curated engagements that felt as bold and flavourful as the product itself.